A clear path from idea to protected.
No black boxes, no junior fielding the call, no invoice you didn’t see coming. Four deliberate stages take a brand from a free first conversation to a registered, watched and defensible mark.
- 01Day 0
Discovery Call
A free, candid conversation about the brand, the goal and the risk.
We start by listening. In a 30-minute consultation a partner maps what you have built, where you intend to take it, and what could stand in the way — no jargon, no obligation, no junior fielding the call.
- 02Day 1–5
Strategy & Clearance
A conflict-grade search and a written plan you can act on.
We search the register and the market, grade the risk class by class, and return a strategy memo: what to file, in which classes, in what order, and how to handle the conflicts we find before they find you.
- 03Week 1 onward
Filing & Action
Drafting, filing and arguing — handled end to end.
We draft the specification, file electronically within the week, and carry the matter through examination, objection and, where needed, opposition. You always know exactly where your application stands.
- 04Ongoing
Watch & Defend
Protection that does not stop at the certificate.
Once registered, your mark enters our watch service. We monitor the journal and the market, alert you to collisions inside their opposition window, manage renewals, and enforce when someone crosses the line.